RC Design // Technology

TECH
NOLO
GY

Technology is an enabler. Technology is a tool. Matched with creativity and innovation, it provides THE most powerful medium for your message.

Our approach to technology is not technology for technology's sake. We always set our sights on business results and needs, and work with you to identify design solutions that will have the most audience impact. Our unique talent lies at the interface where organizations meet their public.

We are always adapting, learning and adding to our toolkit. At RC Design our technological capabilities range from development of custom websites to custom business applications for large-scale branding overhauls or smaller print projects. We don’t start with technology—our conversation begins with your needs and then brings technology to bear.

OUR TECHNICAL CAPABILITIES:
Our technical background gives us the tools and skills to build a website with as much functionality as you need—from shopping carts to blogs, or content management systems to inventory management and custom applications. The list really does go on.

PHP, ASP
ASP.NET
JavaScript
JQuery
AJAX
XML, Flash
SQL & MySQL
Content Management System (CMS)
Search Engine Optimization (SEO)
Take a look at our work!

We are constantly adding to our skills roster, so if there is something specific you want, simply ask us! We have knowledge and experience in SEO, PayPal e-commerce, custom shopping carts, dynamic flash using XML, web applications (including customer management, time management and inventory management).

We will show you live, working examples of these online technologies wherever possible, and will be honest with you if one of your technological needs is a first for us.

Here are some notes on two driving forces: Content Management Systems (CMS) and Search Engine Optimization (SEO). If you've got a question, give us a shout!

Content Management System (CMS): A website in its infancy reveals the fundamental reason that we invest in them so heavily. Content is everywhere, starting with sets of images used in unison, to blocks of text strategically laid across the page, to the final organized presentation of the whole shebang. Once a wonderful symmetry has been achieved, a website requires content maintenance. It’s content control that keeps your website fresh, invigorated and essential. A well-designed CMS equips you with the tools you’ll need to bring your vision and ideas to virtual life, while ensuring that the tone and professionalism of your site remains constant. Beyond content control, your website can always be expanded and customized to fit your ongoing needs, whether these needs are tracking and reviewing entry forms, managing e-newsletters, uploading live video feeds, or other specialized monitoring options.

A CMS is one of your organization’s most powerful instruments. With a strong CMS, you simultaneously maintain control over your content while capturing any necessary information that reveals itself over time.

Search Engine Optimization (SEO): The Internet is a vast virtual labyrinth, which means that search engines like Google are absolutely essential for navigation and convenience. Your company’s projected audience will use key words to search for you, and those key words define the characteristics of your web content. Extremely special care must be taken so that your website attracts specific search engine results. SEO isn’t accomplished through a single action or snippet of code used on a webpage; it is a methodology with many elements involving development, writing and design. Building webpage credibility by raising your search engine rankings allows you to effectively stand out in a seemingly infinite list of competitors. Following SEO standards and practices, we strive to ensure that the websites we build are smooth and efficient to navigate, while also ranking highly in search engine results.

A killer combination of intelligent site architecture, intuitive design and streamlined development injects our online creations with quality SEO support.

Take a look at our work!